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DJI is the largest consumer drone company in the world. Based in Shenzhen, China, its drones have become a hit worldwide, being used in everything from travel vlogs to Hollywood movies.
Initially DJI considered basing itself in a country such as Germany to help it overcome perceptions that Chinese brands and Chinese products are low quality. DJI eventually decided against this, and decided to help change the perception that Chinese products were low quality. In that time, DJI has created a line of products with quality and excellence high enough that they are routinely used by major studios to film documentaries and movies around the world.
DJI, or 大疆创新科技有限公司 in Chinese stands for Da Jiang Innvoations, however to the average English speaker the words do not make much sense. Translating from Chinese, “Da Jiang”means “General”, so DJI basically means “General Innovations”in English.
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